California farmers, ranchers and farmworkers work together to produce more than 400 different specialty crops, and California Grown, also known as the Buy California Marketing Agreement, was created to promote those products.

California Grown is a statewide marketing program that utilizes creative storytelling and other innovative approaches to reach millions of consumers. The message for Californians is simple — buying California products brings direct benefit to the state’s economy, communities, farmers, ranchers and consumers. And the message for out-of-state consumers is equally simple — California products are high-quality, nutritious and diverse.

The “CA Grown” license plate is an iconic symbol around the world and encourages all consumers to “Be Californian — Buy California Grown.”

The program’s annual report to the California legislature may be viewed here: https://www.cdfa.ca.gov/mkt/mkt/documents/annual_reports/2022_ca_grown_annual_report.pdf