23-25: Join the 2026 California Agritourism Summit in Paso Robles. Whether you’re an established u-pick farmer, a travel professional looking for a way to set yourself apart from the pack or a small farming operation looking into ways to grow your business, the 2026 California Agritourism Summit offers valuable insights into one of agriculture’s fastest-growing opportunities. For information visit https://na.eventscloud.com/website/83086/home/. Register by September 11, 2026 at 5:00. Hotel: The Ava Hotel, 944 Pine Street Paso Robles, CA.